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Analyst Report

CORINIUM: The Customer Experience Perspective

In a Corinium Global Intelligence study commissioned by ServiceNow, 55% of the surveyed executives said they would be seen as a strategic business leader if they could achieve the right mix of customer experience (CX) improvements, financial outcomes, and future-proofing of customer service.  

This white paper shares survey results and recommendations on:
  • Mapping the customer journey
  • Delivering customer self-service options
  • Closing the loop to eliminate service gaps
  • Mitigating customer service issues proactively
  • Using analytics and AI to improve CX
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