NEW YORK, NY and SANTA CLARA, Calif. – October 12, 2020 –
The National Basketball Association (NBA) and Women’s National Basketball
Association (WNBA) today announced a multiyear partnership that makes
ServiceNow their inaugural Official Workflow Partner.
ServiceNow, the company that makes work, work better, will deliver the
products and technologies needed to create and streamline workflows across
the NBA and WNBA.
As part of the multiyear partnership, the NBA and WNBA used ServiceNow’s
Employee workflows to manage the complex, manual processes associated with
the 2019‑20 NBA Season Restart and 2020 WNBA season. ServiceNow’s workflows
enabled the NBA and WNBA to execute essential onboarding and
health‑screening processes to promote a safer environment on their
campuses. This month, the NBA and WNBA safely completed seasons in Orlando
and Bradenton, respectively, bringing basketball back to fans around the
world amid the COVID‑19 pandemic.
“In the office or on the court, ServiceNow is making returning to the
workplace work for everyone,” said Bill McDermott, ServiceNow CEO. “It’s
inspiring to become the Official Workflow Partner of both the NBA and WNBA.
ServiceNow workflows already have helped keep everyone healthy and safe,
enabling the NBA to restart the season and the WNBA to have a season, and
giving all of us the chance to once again enjoy this amazing game and its
extraordinary athletes. This is the beginning of a multiyear partnership to
support the league’s digital transformation journey and create the
workflows that keep the league and the game going strong.”
“ServiceNow provided critically‑important resources to help us safeguard
the health and well‑being of everyone on the NBA and WNBA campuses – and we
would not have been successful without them,” said NBA Commissioner Adam
Silver. “We look forward to building on our partnership and working
together to ensure our organization is well‑positioned for whatever lies
Using digital workflows, ServiceNow helped the league to facilitate
screening for more than 2,600 league staff, vendors and guests who entered
the NBA and WNBA campuses in Florida and successfully process more than
13,000 essential documents. Through the use of ServiceNow technology, the
league demonstrated that a safe, careful return to play was possible with
the right tools and protocols in place.
In addition to ServiceNow Employee Workflow products, the NBA and WNBA plan
to rollout additional products throughout the multiyear partnership,
About The NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association, the
Women’s National Basketball Association, the NBA G League and the NBA 2K
League. The NBA has established a major international presence with games
and programming in 215 countries and territories in 47 languages, and
merchandise for sale in more than 100,000 stores in 100 countries on six
continents. NBA rosters at the start of the 2019‑20 season featured 108
international players from 38 countries and territories. NBA Digital’s
assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA
has created one of the largest social media communities in the world, with
1.8 billion likes and followers globally across all league, team, and
player platforms. Through NBA Cares, the league addresses important social
issues by working with internationally recognized youth‑serving
organizations that support education, youth and family development, and
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power
of women. Featuring 12 teams, the W is a unique sports property that
combines competition and entertainment with a commitment to diversity and
inclusion and social responsibility. Through its world‑class athletes, the
in‑game fan experience, TV and digital broadcasts, digital and social
content and community outreach programs, the league celebrates and elevates
the game of basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players Association
signed a groundbreaking eight‑year CBA that charts a new course for women’s
basketball – and women’s sports overall – with a focus on increased player
compensation, improvements to the player experience, expanded career
development opportunities and resources specifically tailored to the female
professional athlete. Key elements of the agreement are supported through
the league’s new partnership platform, WNBA Changemakers. Inaugural WNBA
Changemakers include AT&T, Deloitte and Nike.
For more information, visit WNBA.com.
ServiceNow (NYSE: NOW) is making the world of work, work better for people.
Our cloud‑based platform and solutions deliver digital workflows that
create great experiences and unlock productivity for employees and the
enterprise. For more information, visit: www.servicenow.com.
© 2020 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow
logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc. in the United States and/or other countries.
Altro company names, product names, and logos may be trademarks of the
respective companies with which they are associated.
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Sheena Morales Weinstein